ProDesign Denmark

For 50 years Prodesign has equaled high-quality eyewear. With a confident and experienced approach that is deeply rooted in our proud, Danish design history, we have created go-to eyewear across generations, fashion preferences, and country borders. This season we shake things up a bit in the name of diversity, when we introduce new, bold colours and shapes to some of our most classic concepts. By adding popping purple, gaudy green, and over-the-top orange to the collection, we break our own boundaries and challenge the usual work procedures. Prodesign is already known for its ability to target a wide range of individuals, and with the January 2023 launch we wish to attract even more, without ever compromising on our strong, Danish DNA. Do not give up a classic - great design never goes out of style!